First single from upcoming album available exclusively to subscribers
.jpg "Prince Plays Guitar For Verizon Wireless")
Guitar,” the first single from a new Prince album due in July, will be available free exclusively to Verizon Wireless subscribers who participate in an online demo of its new Song ID music identification service.
You’ve seen the commercial where a woman puts her Verizon phone up to a speaker blasting her favorite song, and suddenly the tune’s information is on her display with a prompt to download. The company is hoping that a promotion with Prince will encourage more users to get acquainted with this new service.
The Song ID demo – available on Verizon’s Web site, as well as online video outlets like YouTube, Revver and MySpace – features a clip of the music video for the single and a prompt for subscribers to hold their phone to the computer speaker to ID the song. Once identified, users can then download the song in a single click.
At the same time, Prince is hoping that his relationship with Verizon will help to publicize his upcoming album, “Planet Earth,” as he is presently without a label to market or distribute the CD.
“There is no music label involved here,” says Verizon senior VP of marketing and digital media John Harrobin. “That enabled us to work very closely together.”
Prince’s last CD, “3121,” was released last year through a one-album deal with Universal.
Verizon’s TV ad campaign, launched last night (May 31), features both Prince and the music video.
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