Abercrombie Sues Beyonce: Fragrance Plan Stinks
Abercrombie & Fitch Co. has sued singer Beyonce Knowles, saying her plan for a fragrance named after her alter ego Sasha Fierce violates the teen clothing retailer’s trademark.
The chain, which has sold a men’s fragrance called Fierce since 2002, wants a court to order Knowles to abandon the plan. Abercrombie has held a trademark for the word “fierce” since 2003, according to the lawsuit it filed Tuesday in U.S. District Court in Columbus.
Fierce is the scent dispersed by employees and machines in Abercrombie stores with the goal of infusing all the apparel they sell.
Knowles, who released an album in 2008 called “I am … Sasha Fierce,” will unfairly benefit from the reputation Abercrombie has built for the scent and could confuse or deceive customers into thinking Abercrombie is associated with her fragrance, the New Albany, Ohio-based retailer claimed in its lawsuit.
September 18th, 2009 at 4:08 pm
September 22nd, 2009 at 6:34 pm
there’s a great article on the dispute over at on the button: http://onthebutton.wordpress.com/2009/09/21/beyonce-fragrance-fierce-competition/